How do digital guidebooks work?
A digital guidebook is a mobile-first experience your guests open on their phone during your experience. No app download. No friction. Just a link or QR code — and everything your guests need is already there.
Getting Started
How do you set up a digital guidebook?
1
Create
Build a guidebook with stops, photos, descriptions, and guide info. Use the AI importer to pull content automatically from an existing tour URL.
Add your guides — each gets their own account and unique code.
2
Share
Guests scan a QR code or tap a link — works on any phone, any browser, no download.
Each guide shares their own personal link; the guidebook loads their photo, bio, tip links, and personal recommendations automatically.
3
Collect
Guests enter their email and whether they're a local or visitor before accessing the guidebook.
Tip prompts, review prompts, and share prompts appear at the right moment — while guests are still engaged.
Guide Tools
How do guides get set up?
✓
Owner creates guide accounts from the dashboard
Add guides, assign them to guidebooks, and send invites — all from one place.
✓
Each guide gets a unique code and their own login
Codes like SARAH123 connect guests to the right guide. Guides log in to manage their profile independently.
✓
Guides fill in their bio, photo, payment links, and personal recommendations
Venmo, CashApp, Zelle, QuickPay — guests tip directly through the guidebook. Guides also share their favorite local spots.
✓
Guidebook personalizes automatically
When a guest opens the guidebook using a guide's link, they see that guide's face, their tips, their tipping links.
✓
One guidebook, unlimited guides
No duplication needed. Add new guides without recreating content.
During the Experience
What can you learn about your experience that you couldn't before?
Digital Guidebooks sits during the experience — the only moment when guests are most engaged. Every other tool exists before (booking) or after (email marketing, review follow-up). This is the window no one else captures.
📊
NPS and guide ratings
Guests rate their experience in-guidebook. Operators get average guide scores. For the first time, know which guides drive five-star outcomes.
📈
Guidebook engagement
See where guests spend time, where they drop off, which stops get attention. Use this to improve the experience itself.
🏷️
Local vs. visitor split
Every email capture includes a self-reported local/visitor tag. Two completely different marketing strategies from one data point.
💡
Tip and review click rates
Know what percentage of guests click to tip and click to review. Benchmark across experiences.
Revenue Impact
How does a digital guidebook increase revenue?
Better-paid guides drive better experiences
Digital tips run 10% higher than cash on average, and 65% of people tip more generously using digital methods (source: TripAdmit). The ask arrives while guests are still standing on your experience, grateful and phone already in hand.
Email capture turns one-time guests into repeat customers
Every guest who opens the guidebook enters their email. Locals become repeat bookers. Visitors become referral sources. The list builds automatically with every experience you run.
Word-of-mouth built into every guidebook
The Share With a Friend feature is pre-loaded with a 10% off incentive and a description of the experience. Guests share from inside the guidebook. Every guest becomes a potential marketing channel with zero extra work.
Cross-sell other experiences
Feature your other experiences inside the guidebook. A guest on your food experience learns about your history walk. The guidebook is a discovery surface, not just a delivery mechanism.
Questions
Common questions about digital guidebooks
Do guests need to download an app?
No. Guidebooks work in any mobile browser. Guests tap a link or scan a QR code. No app store, no friction.
How many guides can use one guidebook?
Unlimited. Each guide gets their own unique code and login. When guests open the guidebook with a guide's link, it personalizes to show that guide's photo, bio, and tipping links.
What review platforms do you support?
Google, TripAdvisor, and Yelp. Add your review links in settings and the guidebook prompts guests at the right moment.
Can I update the guidebook after it's been shared?
Yes. Changes are live instantly. Update a stop description, swap a photo, or add a new guide — guests see the latest version immediately.
How does email capture work?
Every guest enters their email before accessing the guidebook. Emails are captured and stored in your account, segmented by local vs. visitor, and tied to the specific experience and guide.